Reclamebureau Vindt 1e Nationale Commercials van Nike Terug

Jarenlang was em>Wieden + Kennedy, een gerenommeerd reclamebureau met verschillende internationale vestigingen waaronder Amsterdam, hun allereerste werk kwijt. Dit was tot voor kort, want recent is het werk teruggevonden. Wat blijkt? Het eerste werk van Wieden + Kennedy was voor Nike. Drie commercials die landelijke werden uitgezonden tijdens de New York Marathon in 1982.

Wieden + Kennedy zegt op haar blog het volgende over de commercials:
[quote_box_center]For all you ad geeks out there, we’re pretty damn pumped to share something very special with you. We’ve uncovered the first-ever ads made by Messrs. Wieden and Kennedy, Nike’s first-ever nationally broadcast work. Until today, two of these were considered lost and never vaulted. Our digital librarian Phoebe Owens has spent the entire time she’s been with W+K searching for them, alongside Nike historian Scott Reames, with the help of David Kennedy. Today, some old, poorly-labeled tapes proved to have what we’ve been searching for.
These aired during the NYC marathon. They were shot and cut within a couple of weeks, with a skeleton crew. They were a tiny team and they made it happen, and the rest is history.[/quote_box_center]

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